Tolkien Enterprises

Tolkien Enterprises is a division of the Saul Zaentz Company, which in 1976 acquired certain exclusive rights to the names and characters associated with Middle-Earth, and in 1978 produced a feature-length animated film of The Lord of the Rings, directed by Ralph Bakshi. Tolkien Enterprises licenses the names and likenesses of the characters, places, things and events for use as trademarks and service marks in connection with various lines of merchandise. Virtually all of the figures, pins, posters, t-shirts and a host of other items were licenses by Tolkien Enterprises. They must also be connected in some way to a company called Elan Merchandising. I expect Elan Merchandising was specifically connected with the movie merchandising but I do not know for certain. Many movie-related items are marked Elan Merchandising. Click here to link: Tolkien Enterprises

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